
Residential Proptech: The Good, the Bad, and the Silly
Let’s explore some of the ways that proptech has forever changed residential real estate. Here’s the good, the bad, and the silly of residential proptech.
The Good in Proptech
There is a lot to be excited about in the world of residential proptech. Here are some of the most impressive applications for technology in today’s residential market:
1. Remote Online Notary (RON) Services
2. Automated Property Management
Today, tech automation can handle many of the tasks that were once completed by property managers manually. These include:
- Rent collection tracking,
- Email reminders to tenants with past due rent.
- Applicant screening,
- Maintenance appointment scheduling,
- Renewal rate calculations,
- Lease, renewal, and disclosure generation.
3. Smart Home Features
Smart locks, smart lights, smart doorbells, and smart temperature control are making homes safer, more comfortable, and more energy efficient. Smart features allow residents to monitor and affect their home systems directly from their phones.
4. Online Real Estate Investment Platforms
Tech-based real estate investment platforms have made it easier than ever for real estate investors to access pre-vetted, professionally managed real estate development deals. This has been particularly important in the growth of real estate crowdfunding services. With crowdfunding, investors can buy into a deal for a fraction of the capital that would be required for a traditional real estate investment. And, because the deals are professionally managed, you don’t need any prior experience or market knowledge to see strong returns from your investments.
5. “Generative AI” for Marketing and Management
Have you used ChatGPT to write correspondence to tenants? Have you used virtual staging software to insert digital furnishings into photos of your vacant units for market purposes? Those are both examples of generative AI.
The Bad in Proptech
Here are some of the worst outcomes of recent proptech innovations:
1. Increased Application Fraud
2. Unfair Denials
Automated tenant screenings and mortgage borrower evaluations are intended to remove any human bias from determining who has access to housing. Unfortunately, the automation models are trained on existing approvals and denials, which often contain subliminal biases.
3. Obsolete Jobs
As with any technological advancement, some jobs become obsolete as tech automation replaces human labor. And, even if certain jobs aren’t made obsolete, you may need fewer workers if many of their tasks can be efficiently automated.
The Silly in Proptech
And finally, here are the proptech “advancements” that are just silly:
1. Online Property Value Estimates
Having an algorithm calculate fair market values for individual properties is a brilliant idea in theory. But in practice, there are simply too many variables for online home value estimates to be accurate.
- This applies only to active listings, which have presumably been recently updated to reflect renovations and upgrades. When you look at off-market properties, the error rate jumps to 7.5%
- It’s not uncommon for Zestimates to be 20% or more off from the actual market value.
- The accuracy varies by market. In Pittsburg, for example, the median error rate is 12.7%.
As an example, if you have an off-market property in Detroit (where the median error rate is 8.7% and the Zestimate falls within 20% of the sales price only 78.2% of the time), a $1,000,000 Zestimate means that your home is most likely worth $800,000 to $1,200,000. But there’s still a 21.8% chance that the actual value falls outside of that range.
2. Gambling Obscene Amounts in Fad Tech
The first Bitcoin-backed mortgage originated in 2018. The first home transferred via NFT was purchased in 2022. But demand for both Bitcoin and NFTs has plummeted over the last year, providing a good lesson in the dangers of gambling large amounts of money in tech that has no proven track record of success.
3. Dismissing Valuable Tech After One Failed Application
The NFT bust is a good example of promising tech that was improperly utilized. Without getting too technical, NFTs (non-fungible tokens) are simply unique strings of code that can be used to transfer ownership of an asset digitally. NFTs were notoriously used to create a marketplace of worthless digital cartoons. The ownership code could be bought and sold, but anyone could save a copy of the image and use it freely.
The Bottom Line
Proptech is a broad category, with the potential to change the lives of property owners, investors, and renters. While there are a few downsides and silly uses, there is too much good in proptech to ignore.